Polytech Powdercoating - Razor Edge Media Ltd

The Brief

Polytech Powdercoating came to us at a point where they had no website, a very old and basic logo and very little in the way of branding. What they needed was an entire overhaul in their marketing and the image they presented to their existing and prospective customers.

They needed a new logo created, a complete brand identity, clearly laid out and defined for them and following that, they needed a website to be designed and built along with business cards and signage for their directors and offices.

The Process

To begin with we had to understand their business, working in shotblasting they dealt predominantly with local council contracts, metalwork and alloy wheel repairs. They wanted the site to be simple and self-explanatory. Making it very easy for their customers, who would be mostly non-technical people, to find what they were looking for on the site.

We discussed their vision for their brand, the way they wanted it to be seen, the impression they wanted to give and even the colour they thought would work best for them. After which we were able to produce concepts for their logo and their brand that matched their vision. This could then be applied to the website designs and their printed cards.

The Solution

The website was built onto a WordPress platform, this gave the customer a simple-to-use system to make their own changes to content and images on the site as and when they required. The site was made with images leading the navigation, a simple, clickable image directing customers to the relevant page.

The branding was blue in colour with a grey accent, these two colours complimented each other and were used on the website to maintain brand continuity throughout their marketing. We also had a sign for the outside of their offices designed and printed. The sign still proudly adorns their office today.

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Here at Razor Edge Media we look in great detail at good and bad ideas all the time. We know which questions need answering and what needs to be considered at each point of the process. We know that the questions we will raise will help refine your thinking, hone your idea and ultimately dictate if it is viable or not.