FSE Foundry - Razor Edge Media Ltd

The Brief

FSE Foundry are a long-running iron foundry business based in Braintree, casting and supplying iron and other metal parts for a variety of industries – the rail industry being their major customer base. They had an existing website which looked outdated, unprofessional and a long way behind the image of the company they hoped to portray.

They wanted a new site that would be eye-catching, interesting and modern. It needed to be mobile responsive (something their old site lacked) and it needed to have a CMS system for them to access and make their own changes to the site content as they wished – something else the site they had did not give them.

The Process

The first stage was discovery, a number of meetings took place with the company to drill down and understand the aim of the new website, the impression they wanted to put across and the kind of things it needed to focus on and draw the customer’s attention to. Once the overall look and feel of the website was settled upon, the next stage was the content and customer journey through the site.

Once it was completely clear as to exactly how the website was to look, feel and function, we could then move onto the design. It was decided early on in the discussions that a video on the homepage was a preferable choice. This video didn’t need to be too in-depth, just something different to a static image or a slider. So during the design phase we also selected some possible videos for the client to choose from.

The Solution

Having signed off the designs the website was built and content was added. The client had a stock of images and case studies from their existing work to add into the site from the outset, so these were included as part of the build. The client was also provided a website CMS system allowing them to access the back-end of the site to make their own changes as they wished. This would allow them to add their new case studies, news stories and page content as they wanted.

The website was also optimised for mobile responsiveness, allowing it to be viewed, navigated and used effectively on multiple devices. This helps with the overall Google ranking of the website, as sites which are not mobile friendly are marked down by Google’s ranking algorithms.

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Here at Razor Edge Media we look in great detail at good and bad ideas all the time. We know which questions need answering and what needs to be considered at each point of the process. We know that the questions we will raise will help refine your thinking, hone your idea and ultimately dictate if it is viable or not.