Salix Fitness - Razor Edge Media Ltd

The Brief

Salix Fitness were a newly founded personal training and lifestyle coaching company who wanted to present a high-class image to their potential clients. Based in an affluent area they were conscious that the presentation of their brand was paramount and would play a vital role in their success.

They wanted this ethos reflected throughout their marketing and they required a full branding service, a website, cards and leaflets all designed and put together so that they could make an immediate start on their marketing.

The Process

We firstly worked with them on understanding their company, the service they were offering and who their target customers were. This helped us to form a picture of their business both from a marketing perspective but also from a customer’s perspective – knowing why people would use them helps to distil the message and brand vision.

Understanding them then led us on to representing them, developing their brand to form the best look and impression of the company as possible. At the time they had no set idea on colours so the logo was developed in numerous colour combinations so that they could select the one that they felt best represented them. After the branding and logo was finalised we could then move on to the development of the website.

The Solution

After the branding and website designs were completed and settled upon we were then able to build the site, providing the client with a CMS login area for them to make their own changes to the site content. This removed any need for them to repeatedly require our input as and when they wanted to make changes to the website.

We also arranged for the printing of their business cards and their flyers to allow them to start marketing to potential clients in their local area. This was backed up by the website which incorporated a video and was built around inspirational imagery, intended to give visitors the feeling that they were looking at a site which did really offer them a solution that was right for them.

The website had a good focus on data capture, because the more people’s information they could gather, the better chance they had of increasing their class and client numbers.

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Here at Razor Edge Media we look in great detail at good and bad ideas all the time. We know which questions need answering and what needs to be considered at each point of the process. We know that the questions we will raise will help refine your thinking, hone your idea and ultimately dictate if it is viable or not.